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DIGITAL TRANSFORMATION

Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changinghow you operate
and deliver value to customers. It's also a cultural change that requires organizations to continually
challenge the status quo, experiment, and get comfortable with failure.

Digital transformation careers and skills

When an organization undergoes digital transformation, it’s all hands on deck. Every team is affected. Here are some of the jobs
and skills that play a direct role in the transformation.

Engineers and developers:
Software engineers, developers, cloud computing specialists, and product managers are roles needed in the roll-out of new products and services for new systems and processes. They work alongside operations staff to implement software at every stage of the business.
Strategists and creatives:
Strategists, such as change management and digital transformation consultants (or agencies), can provide much-needed support for leadership at a high level. UX designers, content and brand strategists, and ethical compliance specialists are other job roles needed for internal communications during a digital transformation.
Data science and IT professionals:
Data scientists, data architects, and data analysts sort, analyze, and produce insights. Machine learning and AI engineers support digital transformations by creating models for quicker, targeted analysis of data to assess needs.

Digital transformation careers and skills

When an organization undergoes digital transformation, it’s all hands on deck. Every team is affected. Here are some of the jobs and skills that play a direct role in the transformation.

Digital tools help organizations collect, sort, and analyze data at huge volumes. Across an organization, departments can translate raw data into actionable insights to optimize operations, production, finance, and marketing. Business intelligence tools help leaders make data-driven decisions.

Organizations that spend money on and complete their digital transformations tend to see margins that are 16 percent higher than their industry average, according to MIT Center for Information Systems Research. While this number may vary, it’s hard to deny that implementing digital systems and processes can speed up productivity and operations to increase business growth.

Creating more intuitive and seamless experiences for customers begins with adopting digital technology. When reaching customers through email marketing and social media, businesses can track metrics with digital tools. A digital infrastructure can help an organization cater to different customer segments to deliver value propositions like fast delivery, competitive pricing, and good quality.

Teams can benefit from enhanced productivity, by using digital tools that facilitate better communication and collaboration. Whether it’s Microsoft Teams or Slack, email platforms like Outlook or Gmail, or collaborative tools like Google Docs and Miro, there are numerous options for digital collaboration.

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